It?s become well known that the majority of consumers are now depending on the internet search engines to find their local businesses.It?s reported that over 90% of consumers turn to search engines in search of products and services, as compared to the dwindling number that still rely on the yellow pages to find the business of their choice.
As a result of this, more and more businesses are turning to local search marketing to begin benefiting from a larger client base and greater online exposure.
In contrast to conventional SEO that is used to gain websites a competitive ranking at the top of the search engines, local search marketing follows the same principles but is targeted towards the local area ? by including location names in the keywords.
Businesses that invest in good local search marketing do so as it puts their business directly in front of targeted traffic. It?s because of this, that they now enjoy a huge increase in leads and enquiries that cause successful sales!
Sound too good to be true? The countless businesses currently enjoying the numerous advantages of local search marketing would reason that it?s not!?
Even better still, by having a listing with someone such as Google Places, your business can benefit from its very own 24/7 salesman (see ? Google places marketing ) . For the reason that Google Places can provide online search users with the information that they need to get hold of your business or enquire after your services.
Likewise, the rise in popularity of social networking sites has provided businesses with the perfect opportunity to put themselves in front of their target market and form rapport with the people using or buying their services. This is beneficial for businesses that would like to form closer relationships with their consumers, as well as for the customers, who believe that they can better trust the businesses they are working with. Social media marketing can prove a powerful component in local search marketing, and with the right help a business can use this interactive landscape of social networking to their advantage (see ? Facebook marketing services ).?
The end result is this ? local search marketing puts your business in the very best position with customers that are interested in purchasing your products and services. What more could a local business looking to grow want??
If you?re interested in using local search marketing to give your company a boost and expand your customer base, see ? localsearchmarketing.co.uk .
Source: http://ezinepublishing.16mb.com/2013/01/13/is-local-search-marketing-just-what-your-business-needs-to-get-ahead-of-your-competitors-find-out-here/
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